Converting Your Profile Into a Facebook Page

Today at work, one simple thing booked us for minutes. Very very basic. Actually, we wanted to like one Facebook page not as our personal profile but as our Facebook page. Did many times in past but somehow just couldn’t find an option. After, Couple of minutes, we realized Facebook gives you 2 options to like any other Facebook page as your page.

  1. Visit the page you may want to like as your company page. On a right hand side, you will see a little triangle. Click that and there you are!! An option to use your Facebook as your page!! Now like, share, comment or edit as your Facebook page. :-)

facebook view 2 with paint  2.   When you visit any Facebook page, On a right side, You will see 3 black dots next to the suggest Edit tab. Click there           and it will give you first option to like that page as Facebook page :-)

facebook view with paint1

Which are simple online things have made your life complicated? Feel free to share your experience in comments!!

7 Brilliant Benefits Of Social Media Marketing

social useAmericans spend an average of more then 2 hours per day on social network platforms, according to research released by Ipsos Open Thinking Exchange (OTX). Impressive, isn’t it? Facebook, Twitter LinkedIn, Instagram, Snapchat and many more social network platforms keep its user busy and engaged. Anything that may take 2 hours of time from your routine is important. Then, why ignore such a huge opportunity?

Over the last couple of years, social networks has created the bridge between businesses and consumers that never existed before. This bridge helps to strengthen relationship between producers and consumer by allowing them with two way easy communication. The costs of social marketing are remarkably less than traditional marketing. Consider the cost of creating a short video that goes viral vs. what it costs to produce a commercial for a slot for Black Friday promotions. What you get in return is a massive reach through integration of Social Media Platforms !!

Lets look at the brilliant 7 benefits of social media to the business houses !!

  1. Realtime Engagement – Social media has made the world really small. Producers and customers are just a click away from each other. Social Media helps businesses to address any issues in matter of minutes. It helps to connect with your customers and respond to their feedback in real-time.
  2. Brand Awareness – Every opportunity you have to market your content and increase your visibility is important. Social Media is a voice and content of a brand. It helps you to portrait your brand the way you want your customer to see it !! By creating presence on multiple social media platforms, brands are able to raise their awareness and reach to the billions of people. By posting favorable content, businesses can make the brand a word of mouth.
  3. More opportunity to convert – Every post you publish on social media is an opportunity to convert some one into becoming your loyal customer. Your post will be either read by your customers or potential customer. Utilize that opportunity to give strong brand message and answer their questions. Every image or video you upload, Every comment or blog you write, there are chances that someone will react to it. Take the best of that reactions, to create more strong loyal relationships.
  4. Better Search Engine Ranking – To rank high on a search engine is every brand’s wish list. The more positive and regular content you create for your brand, more value you are giving search engines to get the higher rank. Writing a blog or updating your website is no longer enough because search engines such as Google, Yahoo or Bing, to name a few, consider your social media presence. According to hubspot, marketers who have been using social media for one year or longer improved search engine rankings. That means, by keeping your social media profiles up to date, you are giving search engines signals that your brand is legitimate, credible, and trustworthy. Thus, in order to rank high on a social media, better presence on social network is almost mandatory.
  5. Location Based Marketing –  Its true that social media can give you a boundryless experience to connect with your customers. I believe, sometimes its also beneficial for the businesses to look into its backyard. Specially for the small and medium sized businesses, through social media its really easy to target the local customers to get the quality reach.
  6. Cut Marketing Cost – According to hubspot, brands who spend at least six hours per week on social media efforts saw a benefit of reduced marketing expenses. Impressive, Indeed !! Six hours is not a massive investment for a channel as large as social media. With good content and a strong social media strategy, social media platforms will  increase your return on investment (ROI).
  7. Public Relation – Companies use Social media for so many purposes. Product launch? Hiring? Customer service? what ever it could be. Its an instant way to connect and inform customer about any changes taking place with the business houses. But its not limited to this. Brands use social media even for the crisis management because of its quality to connect to the masses instantly.

Benefits of social media doesn’t stop here. These are just few important practices. Just yesterday (December 1st, 2014), ABC News launched  “World News Tonight” anchor David Muir on Facebook, where he is hosting a one-minute video update daily called “Facecast: The One Thing,” So far it has been getting tremendous positive response. The first upload already got more than 3,00,000 total views.

Social Media has become mirror of the brand. Although the importance of social media in today’s business landscape is indisputable, businesses are still not making the most of its full potential. It simply takes creativity, passion, and consistency to keep your social media campaigns ruling and rolling. Regardless of the serious competition, there are millions of people waiting to be reached and endless opportunity to convert viewers into loyal customers. Don’t let your competitors beat you out in the social landscape. Your next prospect could possibly come from social media. 

5 Ways To Use Twitter For Marketing

twitter marketing

One of the largest Social Network, twitter with 248 million monthly active users, provides plenty of scope for advertisement. A study from DigitasLBi discovered that 20% of Americans would consider purchasing via social networks. To tap the advertising market and expand its scope with large number of users, twitter has many ways to promote products and services. Let’s look at the top 5 ways to promotes products and services on Twitter.

  1. Use Images and videos:Pictures are worth thousand words. Tweets with images and videos are nearly as twice as likely to be retweeted, says Dan Zeralla’s analysis on over 400,000 tweets: Few more seconds invested in your tweet to attach photo and video will :
    • Help you to get more followers
    • Help you to get more click through rate
    • Help you to get more retweets.
  2. Offer discounts or special deals to twitter followers:People love discounts, freebies or coupons. By running a twitter contest such as first 100 people to retweet or posting a picture or video of themselves in the store or using the product will get a free delivery or 50 percent discount.
  3. Promoted tweet:Twitter launched a “Promoted Tweet” feature in 2010 to provide a value in advertiser’s tweets by putting their tweet on top of other users’ tweets and labeling them with word “Promoted Tweet”. After an advertiser pays for their placement on twitter for the promoted tweet, it will appear in a user’s timeline only if the tweet is likely to be interesting and relevant to that user.

In every other aspect, Promoted Tweets act as regular Tweets that can be retweeted, replied to, favorited and more. It shouldn’t be spam to trick people to click the link. You should accurately target your audience otherwise it could cost you time and money. Just as you do in regular tweeting, always keep your promoted tweets fresh. In other words, if  you want to give a same message to the target audience, find a different ways to present it.

  1. Twitter Offer:Twitter Offers represent a new way for marketers to measure the effectiveness of their campaigns across channels, according to Tarun Jain, group product manager at Twitter.

To use Twitter offers, Advertisers need to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can redeem the new “Twitter Offers” in stores without the need for a coupon or numerical code.

  1. Twitter Buy:About two months ago, Twitter began rolling out a “buy” button in tweets. People get exclusive twitter offers and merchandise they can’t get anywhere else and can act on them right in the twitter app. After tapping the “buy” button, customer gets additional information about product and be prompted to enter shipping and payment information. Once that’s entered and confirmed, customer’s order information is sent to the merchant for delivery.

With 500 million tweets per day, twitter earned  320$ billion in Q3 2014 making it one of the largest advertising platform in digital media. 75% of its revenue comes from the mobile devices. Twitter is confident that Offers will scale quickly, particularly because it requires little from participating merchants. “They can use their existing payment network, with no change to the consumer purchase process, no employee training and no new hardware or software to install,” Jain explained.

Most Appealing #MobileAdvertisement Features To Mothers

Consumers have adopted mobile faster than businesses can keep up and they have all of the power, says Jason Spero, Google’s vice president of performance media.

Mobile AdsVery true. Recently, baby center surveyed 1,000+ US expectant women and moms with children up to 8 years old. The most appealing feature of the mobile advertisement is coupons, cited by 72% of women. 30% of the women cited deals nearby and makes it second most favorite Mobile Advertisement feature.

The least used feature is subscribe to newsletter with only 7% of the votes. Coupon has gained 19% more votes then last year while ads for a useful app has lost 4% popularity then last year’s survey.

Sources: Babycenter and WSJ Blog

Paper’s Staggering Traffic From Its #BreakTheInternet Kim Kardashian Cover

kimKim Kardashian, a 34-year-old reality star’s Paper magazine cover which intended to #breaktheinternet Tuesday featured her completely naked and lathered in oil. It wasn’t only one photograph but a series of photographs which were twitted either by Kim Kardashian, Kayne West (her husband) or the Paper magazine itself.

It may not break the internet but surely entertain it. Not only did Kim Kardashian do Paper Magazine’s naked photo shoot for free, it was also her idea to show off all her assets !! It no doubt put Kim Kardashian again in the top but what about the Paper Magazine itself ??

Most of the people didn’t even know the name of the magazine “PAPER” before a week and it became talk of the town overnight. On November 12, according to a representative of the magazine, when it’s newest issue hit the newsstand:

  • Their traffic hit 6.6 million page views with 5 million of those being unique visitors.
  • This was just direct traffic to the site, and did not include the billions of impressions created on social channels and news outlets.”

Impressive, for sure. As of late Friday, Kim Kardashian had tweeted her one picture which has got 49,000 retweets and 54,000 favorites on Twitter. Her husband, Kayne West, retweeted one of the magazine’s photos and has got 80,000 retweets and 89,000 favorites. The Paper magazine was also bold enough to tweet eight Kim Kardashian photos and it got collectively 8,256 retweets and 7,624 favorites on Twitter.

One of the most sexy campaign was successful enough for the Paper magazine to catch the enough eyeballs to stay on top of the mind and become famous among the target audience.

Source : http://www.adweek.com

http://www.twitter.com

Case studies of Social Media and its ROI

Social-MediaHow far are brands from their customers ? I guess only tapping of your fingers on keyboard. Social media has made the world really closer and easier then it was before for the marketers. In my last blog post Marketing with social media and its ROI, we looked at the TCS’s survey according to which 1 in 5 large companies gets negative ROI (Return On Investment) on social Media (that means at least 4 out of 5 get positive ROI. That’s where we marketers look at.)

Social Media is a long term investment. It nourishes brand from top to  bottom. The strategy, time or the platform marketers use for campaign really make difference on ROI of Social Media. Let’s look at some case studies of successful social marketing campaign with ROI.

  • wispaCADBURY WISPA: Wispa was born in the 1980s as a cultural icon, but was removed from supermarket shelves in 2003. However after a few years Wispa’s legendary status was confirmed when it arose from the dead, following a Facebook inspired campaign to ‘Bring Back Wispa’. These fans managed to persuade Cadbury to re-launch the chocolate bar. 40 million bars were sent to market and just after 18 weeks of it all bars were sold. Sell of 4 bar per second, increased cadbury’s sell by 30%.
  • manTHE CREME BRULEE MAN: This is an excellent example of proving the value of social media, showing that it can actually support an entire business. The Creme Brulee Man is a food truck in the U.S. that keeps people up to date about its next location via Twitter. In this case, social media is actually keeping the business going, as it allows the owner to reach a new audience and alert people as to where he’s going to roll up next. More then 23,000 followers, which is an impressive number for such a small business with a relatively small geographic target.
  • pretzelPRETZEL CRISPS: This is pretty good example of over the night ROI on Social Media. Pretzel Crisps launched $1.00 coupon on their Facebook page. Within 36 hours, their fan base grew from 5,000 to 12,000. So, they launched another coupon – “Buy One, Get One Free”. This time they didn’t tell their fans. No matter, Fans found out on their own and the “letting you in on a secret” factor had a viral effect that built the fans following from 14,000 and 29,000 and now it’s at over 256,000. But fans just tell one side of the story.  The redemption rate for the fist coupon was 87%; the redemption rate for the second was 95% and annual sales increase was 93%.
  • Harley-Davidson_1 HARELY DAVIDSON: Harley owners created a website and social community of almost 5 million Facebook fans and 1,56,900 Twitter followers that runs entirely on user-generated content.  Here, Harley owners trade photos, jokes, where to find hard to find parts, advice on Harley models and ownership plus there are at least 7 mechanics on-call at all times. HDtalking.com now has close to 73,00 Harley owner participating and cost to Harley for operations is negligible.

Coin has two sides, so the social media. If timing is wrong or the strategy is not perfect, it can even give your one of the worst nightmare. In simple language, negative ROI.

Lets look at two recent examples of social media blunder.

  • british-gasBRITISH GAS: British Gas scored a spectacular own goal after scheduling a Twitter Q&A session on the day it announced huge price hikes which effected 7.8 million households face a 10.4% rise in electricity prices and 8.4% for gas. And just hours later, British Gas customer services director Bert Pijls had his coffee at the ready while he braced himself for a Twitter debate. Hundreds if not thousands of angry Twitter users bombarded poor Mr Pijls with a series of complaints, as he desperately tried – and failed – to bat them off one by one.  After an hour of less than positive messages, this tweet came from the official account: “Thanks for participating, I am now signing off, the @BritishGasHelp team will be here until 10am to answer any further questions #AskBG”.Interestingly, The Telegraph noted that there is a job advert on the British Gas website for a social media manager. So it may not be the best time to invite Twitter users to ask the company about the rises.
  • at&tAT&T: With a single tweet, AT&T created a firestorm over an ill-received tie-in to the anniversary of the 9/11 terrorist attacks. On 9/11 the company posted on Twitter a photo of a hand holding up a smartphone, with the screen displaying the Tribute in Light, two light beams on the site of the twin towers. Social media users quickly responded with vitriol, accusing AT&T of a “disgusting,” “tacky” and “shameless” marketing tactic. AT&T removed the controversial picture. “We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy,” the company said via its Twitter handle @AT&T.

Your social media stakeholders include former employees, applicants, customers and clients, vendors, the media, and even the government. Whole Foods Market has a national social media presence, but it also works with employees to help them run local accounts – power that the stores themselves asked for. Natanya Anderson, the chain’s director of social media and digital marketing, says the national marketing team charges the local employees with building a community, but they must trust the employees’ understanding of their area. Companies should identify their most connected employees and ask if they’d be interested in being brand ambassadors — e.g., tweet new products and/or services, advertise new developments, post new positions, etc. Employers will increasingly want to hire employees who are connected, as branding becomes an opportunity to involve your most socially connected employees while engaging them at the same time.

What is your marketing experience with social media and its ROI? Which is the best platform according to you and why?  How often do you purchase products advertised through social networking ?

Marketing with Social Media and its ROI

ROI“ROI” – Return on Investment. A simple but most important word.

On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year, according to results from a survey conducted by Tata Consulting Services (TCS). While that average figure is projected to rise to $24 million by 2015. Its a huge Investment, Right ? There has to be Return On Investment for such a big bugs.

All marketing efforts has their all measurements. When it comes to Social Media there isn’t any definite practice for measuring Return On Investment. “How to measure ROI in Social Media? ” ” Is social media really gives Return on Investment?” “Is the ROI in social media Negative or Positive?”  are few the biggest questions for the Brands and Marketers.

MEASUREGenerally while measuring ROI of any campaign on Social Media, marketers consider twitter followers, facebook fans, likes or retweets, growth of community, brand awareness, website footfall. But does it give accurate picture to measure ROI figures ??

Social media is very large and growing pool, developing day by day. Tata Consulting Services (TCS) did a global survey of 655 respondents from mostly $1 billion+ consumer companies in June and July 2013 on ROI of Social Media. The average revenue of respondents was $15.6 billion (median of $4.9 billion). Respondents came from 11 global industries.followings were the outlines of Report.

Return on Investment

  1. 18% of global respondents – from companies with average revenues of $15.6 billion – have measured social’s value and are seeing a negative ROI. That figure actually becomes more pronounced when factoring out the 44% of respondents who aren’t yet measuring social’s value.
  2. 56% of respondents have measured social’s value.
  • Roughly one-third of them said the ROI is negative.
  • Other two-thirds of respondents who have measured social’s ROI have found it to be positive.
  • Overall, a plurality 38% of respondents overall have measured social’s value and found it to have a positive ROI.

       3.   44% of respondents haven’t measured social’s value, although the vast majority of those (32% overall) do plan to measure it.

       4.   Separately in the TCS study, respondents were asked to rate the extent to which social media has improved company performance across 15 named criteria. On a            5-point scale, the largest impacts are seen for the following criteria:

  • “Increased consumer awareness – the number of consumers who receive our messages” (3.67);
  • “Increased brand affinity – the number of consumers who view our brand favorably, and their affinity toward” (3.61);
  • “Measured how consumers view our brand and products (i.e. consumer sentiment)” (3.58);
  • “Improved marketing campaigns” (3.54);
  • Understood important consumer trends” (3.5).

To sum up in simple language, We can say Social media is highly useful to market the product and services as well as to understand customers.

All the Positive signs of result for marketing any product in any media are useless unless it gives positive ROI. In the next article, we will try to cover other positive and negative corners of ROI of Social Media. What is your experience with social media? What do you think about it from the marketers or consumer prospective? Does it give positive ROI? Please let me know your opinion and experiences with ROI of Social Media in Comments.

sources:

Marketing Charts

Tata Consulting Services